The Smile Edit exists for the women who’ve hidden their smiles for too long—and for the dentists who’ve lost the spark in their craft. Dr. Mackenzie Kelley bridges both worlds with a brand that’s as bold and full-hearted as the transformations she creates. She’s not your typical cosmetic dentist. Mackenzie is The Smile Strategist—part artist, part educator, and part hype woman—on a mission to make confidence contagious. Her approach goes beyond veneers and surface-level perfection. She crafts smiles that look like you, not like everyone else. Each transformation is built on trust, collaboration, and artistry down to the millimeter. For this project, I built a brand that celebrates both sides of her genius: the empathetic guide who helps women finally love their smile, and the visionary mentor teaching dentists to create bold, beautiful, health-first results without losing themselves in trends. From her cheeky taglines (“Your Smile, But With the Perfect Edit”) to her unapologetically human voice, we created a brand identity that feels modern, magnetic, and masterful—one that redefines what it means to be confident, creative, and credible in dentistry.
To create tailored strategies that help my clients stand out. By analyzing what competitors are doing (and what they’re missing), I help clients identify opportunities to carve out their unique space in the market.
In a crowded market, generic messaging won’t cut it—what you say and how you say it is what makes your brand sought out and sold out. Many entrepreneurs fall into the trap of trying to sound professional or serious, especially in the health and wellness space. But the truth is, people crave authenticity and connection. I help you ditch the stale jargon and create messaging that’s raw, real, and unapologetically you.
I dig deep into who your audience is and what emotions you want to evoke through your visuals. Together, we’ll use color theory, unique design elements, and a cohesive identity that sets you apart from the sea of cookie-cutter wellness brands.
Without brand guidelines, your business can quickly turn into a hot mess of random fonts, scattered colors, and confusing messaging. A little structure now saves you from a whole lot of "WTF am I doing?" later. Guidelines provide clarity, cohesion. With this kind of consistency, your audience will recognize and trust you—every single time.
You wouldn’t build a house without a blueprint, so why build a website without a strategy? I designed this site to make sure every element reflects the brand’s identity, values, and vision. It’s built to be user-friendly, visually engaging, and most importantly, to deliver results. This site isn’t just here to look good—it’s here to work hard and sell harder.
Branding isn’t just about logos or pretty colors—it’s a journey into the core of who you are (and who you aren’t). It’s about digging deep to uncover the real people behind the business, the values they hold, and even the stories they might be hesitant to share. Many incredible clients have walked away not just with a fresh brand but with a renewed confidence in how they show up in the world. And, lucky for all of us, a few of them are ready to spill the tea on what it’s really like to work together.
