Flow State Supplements
Project: Branding, Collateral
The Go Flow Supplements brand identity is a mix of energy, realness, and moving forward. The special hand-drawn logo font for "Go Flow" shows that it's unique and friendly, just like the brand's goal to help you perform better. They also use designs that look like natural movement to show progress. With colors that match and a strong emotional connection, the brand shows its focus on helping you do your best in a clear and friendly way.
Go Flow Supplements successfully embodies its mission by fostering a relatable and motivating brand identity that bridges the gap between the past and the present, making a lasting impact on its target audience.