Jiu Jitsu Modern

Jiu Jitsu Academy

Strong, Simple, Futuristic

Project: Branding, Collateral

Jiu Jitsu Modern, a well known Jiu-Jitsu academy located in Long Island New York, was undergoing a significant branding transformation. Formerly known as Gracie Barra Brazilian Jiu Jitsu, the academy is led by Professor Carlos Rosado, a dedicated and forward-thinking practitioner.
Logo
Fonts
Outcome

Jiu Jitsu Modern

Logo

The logo is a sleek blend of tradition and innovation, with clean lines and a futuristic touch. Using only black and white, it shows the strong contrast that mirrors the sport's inner strength. This logo was designed to work well on patches for uniforms, rash guards, and plenty of merch that is sold at the school. The logo adapts like the sport itself, and it represents both the timeless principles and the evolving nature of jiu-jitsu.

Jiu Jitsu Modern

Typography

Bold, Futuristic & Confident

Jiu Jitsu Modern

Succesful Outcome

As a result, the school attracts a growing community of students who resonate with the brand's values and vision. The rebranding not only solidifies Jiu-Jitsu Modern's independence but also positions it as a modern hub for learning and mastering Jiu-Jitsu.

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