The Movement Game

Mobility Exercise Program

Playful, Nature-Centric, Friendly

Project: Branding, Collateral

The movement game is a workout program that is focused on primal, instinctive workouts challenging the body through our normal ranges of mobility that we have lost through social conditioning. Most of these workouts are suggested to be outdoors and connected to nature. The brand personality was created to be playful and economical. Handstands are a popular act in the movement culture. I strategically used this symbol as placeholder for the "T" in "the" as well as the "M" in "movement" for that playful feel. I'm typically one for simple design and not so much clutter, but I felt this design was missing something. I needed a subtle element to communicate that "one with nature" feel and this is why I added the tree as a second symbol. I have realized that using two elements in a logo isn't as bad as I originally thought, because It creates more assets to use within the brand as well as making sense for this unique business.
Logo
Fonts
Outcome

The Movement Game

Logo

This logo paints a picture of playful movement and nature's touch. The goal was to create a visual that tells the story of The Movement Game. Fusing the handstand pose into the letters "T" and "M," capturing the spirit of natural movement and playful fitness. Adding a subtle tree symbol underscored the bond with nature. This logo embodies the brand's essence – playful movement and a touch of the outdoors.

The Movement Game

Typography

Playful, Energetic, Bold, Confident

The Movement Game

Succesful Outcome

The Movement Game has done really well by changing how we think about fitness. The distinct logo, stands as a recognizable emblem, while the brand's playfulness and authenticity have cultivated a vibrant community.This approach has not only influenced fitness culture but also contributed to holistic well-being. The brand's continuous growth underscores its ability to evolve while staying true to its core values.

Feel free

To Explore More